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SSS: SkilLab's framework for choosing the right corporate game by industry

Sector · Symptom · Solution

SSS (Sector · Symptom · Solution) is a SkilLab diagnostic for selecting the right type of corporate game for a client by identifying the company's sector, the specific symptom that motivated the engagement, and the category of gamified solution that historically resolves that sector-symptom pair.

Diagram of the SSS: SkilLab's framework for choosing the right corporate game by industry framework

The three dimensions

Sector. The client’s industry shapes which metaphors work, which vocabulary resonates, and which regulatory constraints weigh in. Steel demands a continuous-process metaphor; healthcare demands compliance attention; agribusiness demands an agricultural-cycle metaphor.

Symptom. The specific symptom that motivated the client to seek gamification. It is not the root problem necessarily — it is the visible problem: high manager turnover, low retention of mandatory training, gap between operations and strategy, missing feedback culture.

Solution. The category of gamified solution that historically resolves that sector-symptom pair in our base. It can be a simulator (Decision Base, Apples & Oranges), a physical card game (Intel Super Seller), a multi-week narrative (AOC VIES), an instructional-design bootcamp (SEBRAE), an online hackathon (Embraer SID), or an annual compliance game (GNDI).

How to apply

Start with the Sector, let the symptom emerge in conversation, and propose the solution based on analogous cases. Resist the temptation to offer the same solution for different symptoms just because you are good at it. SSS is the lens that prevents hammer-looking-for-nail.

The sector-symptom combination also defines the amount of editorial adaptation required. Healthcare demands legal review of narratives; steel demands integration with SIPAT (Internal Week for Accident Prevention); agribusiness demands sensitivity to harvest cycles.

Cases that apply SSS

Gerdau Mind the Gap applies SSS in the steel sector, symptom of gap between operational management and executive vision, solution of an immersive Point program with SkilLab facilitation.

When to use

  • Initial diagnosis with a new client: what type of game fits the problem presented?
  • Compare vendor proposals offering the same format to clients in very different sectors.
  • Defend program scope for a sponsor who has not yet seen corporate games in their industry.

When NOT to use

  • When the company has already decided on the specific product and only wants implementation.
  • Hard-skill technical training where sector matters little to the design.